In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) .
Entrepreneur. Maurizio di Robilant is president and founder of “Italia Patria della Bellezza” Foundation. Professor and Consultant, he cooperates with Domus Academy, SDA Bocconi, MIP Politecnico of Milano, The European House Ambrosetti. After 30 years of experiences in branding consultant for Companies and a long-time activity to support the Made in Italy, Maurizio decided to put his skills to work for create a competitive identity for Italy.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx