FOUNDATION

The Fondazione Italia Patria della Bellezza is rooted in a project for the relaunch of Italy’s Competitive Identity. Maurizio di Robilant began developing the idea in 2013, gathering together a group of partners who shared his vision and committed to laying the foundations for bringing it to fruition. The Foundation was set up officially with a notarial act on 10 July 2014. In the months that followed, a number of not-for-profit associations and foundations also became involved, becoming promoters and making a critical contribution to its start up and initiation of its activity.

FOUNDERS

Maurizio di Robilant
President RobilantAssociati

Edoardo Andreoli
Corporate Member Studio Chiomenti

Paolo Anselmi
Vice-President GFK Eurisko

Marco Fanfani
Ceo TBWA Italia

Matteo Farneti
Founder Milano Forward

Andrea Illy
President Fondazione Altagamma
Ceo Illycaffè

Giovanni Lanzone
Journalist and sociologist

Diego Visconti
President Fondazione Accenture

PRESIDENT’S
COUNCIL

Maurizio di Robilant
President

Giovanni Lanzone
Segretary Generale

Alessia del Corona
Director

Paolo Anselmi
Advisor

François de Brabant
Advisor

BOARD
OF AUDITORS

Luca Guarna
Auditor

ADVISORY BOARD

Elena Sisti
Coordinator 

Lodovico Benvenuti

Michele Brunello

Manuela Cedermas

Chiara Pasqualetti Johnson

Marco Percoco

Fulvia Ramogida

Viola Romoli

Federica Sala

simple flair

TECHNICAL PARTNERS

Facebook

Fondazione Italiana Accenture

GFK Eurisko

Prometeia

RobilantAssociati

A country’s future is marked by the strength and credibility of its reputation. Building this reputation requires a clear, unique Competitive Identity. When we think of the United States, Germany or Switzerland, we immediately associate them with a clearly defined character that is expressed in every aspect of life in that country: the “American dream”, “German quality”, “Swiss precision”.

Italy’s defining characteristic is Beauty. For Italians, beauty has a value that goes far beyond the mere aesthetic sense and is indeed an unalterable part of their identity-defining heritage. It is history, culture and territory, but also scientific research and cutting-edge technology, product quality and design creativity, a rich agricultural and food heritage, manufacturing excellence and a talent for building empathetic relationships. A unique plurality that forms the base of the “lifestyle” envied all the world over.

The Foundation sees this way of understanding beauty as the ideal natural differentiating characteristic for relaunching Italy. Harnessing this characteristic, Italy can return to a position of growth, provided that it transforms its potential into a strategic resource for creating jobs, fostering development and achieving prosperity.

The Foundation’s goal is to position Italy in the world through the definition and communication of its Competitive Identity, expressed in terms of its unique and positioning quality, beauty.

The Foundation’s mission is to attract public and private resources for financing projects devoted to the valorisation and promotion of Italian beauty in the form of the country’s cultural, artistic, monumental, landscape, agricultural and food heritage.

Specifically, the Foundation identifies, supports and fosters the growth of strong, existing entities that need to complete the last mile “before success”, and so put the finishing touches on their branding and communication strategy towards achieving the visibility necessary for launching and circulating their projects.

OUR DEFINITION OF BEAUTY

ITALIAN BEAUTY IS UNIVERSAL
Taking the human being as its centre of gravity, Italian beauty gives shape to the themes and emotions that have always touched people’s lives. It is capable of speaking to everyone and lends itself naturally to becoming shared culture.

ITALIAN BEAUTY IS BALANCE
In Italy, the ideal of harmony is both an aesthetic canon and a modus vivendi. On the aesthetic front, it is the search for serene, composed balance characteristic of all significant Italian production (artistic and otherwise), thanks to the masterful elimination of all harshness and disproportion. As for daily life, it is the natural inclination towards a lifestyle that harmoniously integrates actions, relationships and pleasures.

ITALIAN BEAUTY IS US
Italy is distinguished for the ubiquity of beauty. It is public, open and available to all. It becomes generative when its influence changes human relations and multiplies positive interactions, thus improving community life.

BEAUTIFUL, AND THEREFORE RIGHT
What is beautiful is naturally right. “It immediately makes the world a better place without requiring a crusade against evil.” It stands out against an open sky; it is for everyone. The most extraordinary proof of this is Italy’s artistic heritage, which brings joy to the lives of everyone who walks by it, each and every day.

BEAUTIFUL, AND THEREFORE TRUE
What is beautiful is forever true. It performs universal functions, giving voice to messages that speak to us all and in which we each find our own answers and pleasure.

ITALIAN BEAUTY IS PLURAL
From the political and cultural polycentrism at the root of autonomous and original regional identities that still distinguish Italian cities to the morphological variety of our landscapes and the range of flavours in our cuisine. Italy has a thousand faces, a place where multiplicity finds its natural home and produces richness. A richness that we have a duty to preserve, so that it will also bring joy to our children’s lives.

BEAUTIFUL AND GOOD, AND THEREFORE WELL MADE
The Italian Renaissance was not just a period of dazzling splendour, but also a form of culture that remains alive in Italy today, generating beauty as synthesis of human virtue and formal perfection. Ethics and Aesthetics are two sides of the same quality: excellence. The standard bearers of Italian quality are businesses active in a vast range of industries, from agriculture and food to furniture, mechanics and fashion. A typically Italian proclivity that needs to be fully exploited through support, expansion and communication.

ITALIAN BEAUTY IS EVERYDAY
“Man is the measure of all things” remains an anchor for Italy’s top production, uniquely capable of finding the greatness in the little things (an espresso, an aperitif, etc.) and making them shine. It is this everyday excellence that has enamoured the world.

ITALIAN BEAUTY IS PRAGMATIC
It is a benevolent, deliberate form of beauty, focused on improving quality of life. Its concrete nature can count on a capital of invaluable expertise, rooted in the territory, updated and given new life by research and innovation, a strategic resource key to all of Italy’s quality production.

ITALIAN BEAUTY IS GENEROUS
From the patronage that transformed the courts of the past into culturally open and emancipated spaces to the commitment of today’s most representative Italian businesses to local communities and the territory. Constant dialogue and partnership between businesses, institutions and the territory are always of increasing importance to Italy’s future.

OUR NAMES FOR BEAUTY

HOSPITALITY, SOLIDARITY AND EMPATHY
An open, welcoming country that reigns supreme worldwide for aid work and a warmly generous people with a rare talent for sharing emotions and feelings.

TERRITORY, ARCHAEOLOGY AND LANDSCAPE
A geographically rich country, with natural panoramas running from the Dolomites to Etna, from the Val D’Orcia to Gennargentu and from the Venetian Lagoon to the Maddalena Archipelago. Brimming with some of the world’s most important archaeological remains and unique, highly diverse landscapes, most of which shaped by widespread and ancient human transformation.

ART, CULTURE AND ENTERTAINMENT
The country of the city state and the thousand capitals, inheritor of the world’s most important artistic, cultural, architectural and monumental heritage, with a superlative literary, musical, opera and film tradition and a vast network of historic events connected to local culture, breathtaking arenas and theatres, the best restoration schools, and the list goes on.

TALENT, PASSION AND QUALITY
From Cellini and Leonardo to Raphael and Bernini, from the Renaissance workshops to the businesses of today: a talented country with a passion for know-how, guided by a tireless search for manufacturing quality and creative passion in the design and production of goods and services.

DESIGN, INGENUITY AND INNOVATION
fine craftsmanship and design as the secret weapons in the array of fields in which it excels, not just the famed fashion, food, automation/mechanics, furniture/design, but also technological and biomedical research, mechanical technology and navigation, all with a peerless talent for updating the “classic”.

AGRICULTURE, CUISINE AND BIODIVERSITY
The physical conformation and beneficial influx of nitre gifted to Italy by its surrounding seas make the country a peerless exemplar of agricultural and food biodiversity and manufacturer of highly distinctive products. Not to mention an infinity of food and wine offerings tied to local traditions and culture, making the Italian approach to food perhaps the most celebrated in the world.

1. Spread awareness of the cultural, social and economic potential of being the “Home of Beauty”, launching projects and initiatives aimed to generate the participation and involvement of the whole country.

2. Support culture through a funding programme for projects and activities devoted to valorising beauty in Italy. In particular, the Foundation finances activities relative to the communication, promotion and branding of projects in the areas of tourism, art, culture, landscape protection and educational programmes for schools.

3. Restore centrality to the role of private and public enterprise, large and small, towards supporting and participating in the Foundation’s projects, taking an active, leading position in the country’s relaunch.

4. Stimulate institutions and governments to support Italy’s Competitive Identity and implement economic and social development policies consistent with its promise.

5. Unite, by means of a digital [redazione], those committed to valorising Italy’s beauty and create innovative partnerships between them and businesses towards developing new projects supporting the Competitive Identity.

STATUTE
FONDAZIONE ITALIA PATRIA DELLA BELLEZZA

Article 1
1.The Foundation

“ITALIA PATRIA DELLA BELLEZZA”

with offices in Milan, in via Vigevano 41, was constituted by Maurizio Nicolis Di Robilant in partnership with Giovanni Lanzone, Matteo Farneti, Marco Fanfani, Paolo Anselmi, Diego Maria Visconti, Andrea Illy and Edoardo Andreoli.
2. Delegations and offices may be constituted in Italy and abroad in order to carry out, secondarily and instrumentally with respect to the Foundation’s aims, promotional and development activity as well as increase the Foundation’s support network of national and international relationships.
3. The Foundation is a not-for-profit and may not distribute profits.

Article 2
Foundation Aims

  1. The Foundation is a not-for-profit and exclusively committed to promoting aims of public use in the area of the general valorisation of Italy, such as
    1. carrying out and promoting study, research and documentation of significant cultural and artistic value;
    2. training, educating and instructing the population with an eye towards defending Italy’s artistic, monumental, cultural and environmental heritage;
    3. protecting and valorising nature and the environment, excluding the usual collection and recycling of special, dangerous and city waste as per Article 7 of Legislative Decree 5 February 1997, no. 22;
    4. the activity of the general valorisation of Italy consists, in particular, in:
      1. promoting, fostering, uniting and spreading initiatives for the relaunch, in Italy and abroad, of the country’s image through the broader valorisation of its cultural, touristic and production sectors;
      2. spreading greater awareness among Italians of the country’s heritage of beauty;
      3. promoting the education of children and adolescents, including through the circulation of and familiarity with new computer tools, in order to contribute to their training, instruction and culture in connection to Italy’s heritage of beauty;
      4. fostering and promoting opportunities for interaction and dialogue between private entrepreneurs, public institutions, academic and scientific institutions, foundations and associations, professionals and the community at large to develop shared strategies for valorising Italy and defending and relaunching its artistic, cultural and environmental heritage.

Article 3
Instrumental, Secondary and Connected Activities
Towards the achievement of its aims, the Foundation may, among other things:

  1. administer and manage assets in its possession, whether as owner, lessor or bailee;
  2. share in public and private associations, foundations, organisations and institutions the activity of which its directly related to the pursuit of the Foundation’s aims as cited above in Article 2; the Foundation may, as it sees fit, contribute to the constitution of such bodies;
  3. constitute or share in companies that instrumentally and exclusively carry out activity directed towards pursuing the statutory aims;
  4. promote and organise seminars, training courses, events, conferences and meetings, publishing the relative acts or documentation, and any initiative suited to favouring organised contact between the Foundation, national and international specialists and bodies, the relative staff and the public;
  5. directly or indirectly manage spaces used for the aims cited above in Article 2;
  6. draw up agreements for entrusting part of the activity to third parties;
  7. institute prizes and scholarships;
  8. carry out, secondarily and instrumentally with respect to the pursuit of the institutional aims, commercial activity, including in connection with the publishing industry, in conformity with current law, and audiovisual aids in general;
  9. carry out fund raising activity aimed to support the Foundation’s activities and projects, using all available means, including possible publications aimed to educate, raise awareness among and inform people about the Foundation’s aims;
  10. carry out any other appropriate activity, which is to say activity that supports pursuit of the institutional aims.

Article 4
Vigilance
The competent authorities monitor the Foundation’s activities in conformity with the Civil Code and relevant special legislation
materia.

Article 5
Assets
The Foundation’s assets comprise:

  • the endowment fund;
  • monetary gifts, gifts of movables, immovables and other benefits;
  • movables and immovables that come to the Foundation in any way, including those acquired by same in accordance with the norms of the present Statute;
  • donations made by organisations or private parties for the express purpose of increasing the Foundation’s assets;
  • the unused part of revenue possibly earmarked for increasing the Foundation’s assets;
  • contributions to the Foundation’s assets from the European Union, the Italian State, regional organisations and other public bodies.

Article 6
Operations Fund

  1. The Foundation’s operations fund comprises:
    • revenue and income deriving from the Foundation’s assets and activity;
    • donations and bequests that are not expressly earmarked for the Foundation’s assets;
    • other contributions, in any form, from the state, regional bodies or other public bodies, or from private individuals, natural persons, corporate bodies or organisations;
    • revenue from secondary, instrumental and connected institutional activities.
  2. The Foundation’s income and resources will be used for the functioning of the Foundation itself and the realisation of its aims.

Article 7
Fiscal Year

  1. The fiscal year begins on 1 January and ends on 31 December of each year. By 30 April of each year, the president approves the final balance for the year that ended the previous 31 December. When special circumstances require it, the president approves the final balance by 30 June.
  2. During the life of the Foundation, it is prohibited to distribute profits, surplus operating funds, other funds or reserves, unless the allocation or distribution is required by law.

Article 8
Foundation Governance

  • Foundation President
  • Advisory Board
  • Board of Auditors

Article 9
President

  1. The first President of the Foundation was appointed in the memorandum of association and will remain in office until his resignation. The subsequent President will be appointed by the outgoing President and so on in perpetuity. The President thus appointed will remain in office for five fiscal years and may be re-appointed for no more than one further consecutive term. If the outgoing President cannot or does not wish to appoint a successor, the Advisory Board shall see to the appointment.
  2. The President is the legal representative of the Foundation in dealings with third parties, [agisce e resiste avanti] this administrative or jurisdictional authority, appointing lawyers.
  3. The President handles relations with organisations, institutions, state agencies, private businesses and other bodies, including with the aim of forming partnerships and securing support for the Foundation’s individual initiatives.
  4. The President is in charge of the ordinary and extraordinary administration of the Foundation, defines its goals and programmes in observance of its aims and sees to its management.
  5. In particular, the President:
    – annually establishes the general lines of the Foundation’s activity, in conformity with the aims and activities cited above in Articles 2 and 3;
    – prepares and approves the final balance;
    – decides on the acceptance of inheritances, bequests and donations;
    – institutes the Advisory Board, pursuant to Article 10 of this statute;
    – appoints, when appropriate, a Secretary to support the President in the operational and administrative management of the Foundation, establishing the Secretary’s duties as well as the duration and nature of the position at the time of the appointment;
    – institutes, when necessary, committees and/or commissions, establishing their duties, number of members and modes of operation;
    – identifies, when appropriate, modes of participation and membership in the Foundation;
    – decides modifications to the statute;
    – decides on the proposal to the competent authority for the dissolution of the Foundation and devolution of its assets;
    – carries out all other duties assigned by the present statute.
     

Article 10
Advisory Board

  1. The Advisory Board is made up of a variable number of members, from a minimum of 3 (three) to a maximum of 11 (eleven), appointed by the President and selected in view of their usefulness and prestige for the Foundation. The appointed members will remain in office for five fiscal years and may be re-appointed.
  2. The following may participate as guests in the Advisory Board: the Secretary, where appointed, the Chartered Accountant and the members of the various departments and/or any instituted advisory committees.
  3. The Advisory Board is an institutional body that discusses and analyses the Foundation’s activity and proposes new initiatives and assessments, with the aim of fostering the broadest possible sharing of the Foundation’s directions and gathering all contributions of use to the pursuit of the Foundation’s aims.
  4. The Advisory Board is also presented with the Foundation’s activities and lines of development as well as its goals and programmes. Towards this end, the Advisory Board may formulate proposals and advisory opinions.
  5. The Advisory Board also appoints the Chartered Accountant, pursuant to Article 11.
  6. The Advisory Board is convened by the President, using any appropriate means that provide proof of receipt, and its meetings are valid independent of how many members are present. The meetings are presided over by the President of the Foundation. Votes are decided by a simple majority; in the case of a tie, the vote of the President is determinant.

Article 11
Chartered Accountant

  1. The Chartered Accountant is appointed by the Advisory Board and selected from among those listed on the register of Chartered Accountants. If the Advisory Board, for whatever reason, does not proceed with this appointment, it will be made, upon the President’s request, by the President of the Ordine dei Dottori Commercialisti, Milan.
  2. The Chartered Accountant ensures that the account books are kept up to date, examines the budget proposals, drawing up special reports, and carries out cash inspections.
  3. The Chartered Accountant may participate, without the right to vote, in the meetings of the Advisory Board.
  4. The Chartered Accountant remains in office for five fiscal years and may be re-appointed.

Article 12
Dissolution

  1. In the case of the dissolution of the Foundation, its assets will be transferred, with a resolution by the President, who will also appoint the liquidator, to a different organisation with similar aims or for purposes of public use.
  2. Upon the dissolution of the Foundation, the assets entrusted to it with authorisation for use, in bailment or any other form of concession shall be returned to the granting subjects.

Article 13
Reference Clause

  1. Anything not covered by the present statute is subject to the Italian Civil Code and current regulations.

 PROMOTORS OVER THE YEARS                                          

 SUPPORTERS OVER THE YEARS                                          

The Fondazione Italia Patria della Bellezza is rooted in a project for the relaunch of Italy’s Competitive Identity. Maurizio di Robilant began developing the idea in 2013, gathering together a group of partners who shared his vision and committed to laying the foundations for bringing it to fruition. The Foundation was set up officially with a notarial act on 10 July 2014. In the months that followed, a number of not-for-profit associations and foundations also became involved, becoming promoters and making a critical contribution to its start up and initiation of its activity.

FOUNDERS

Maurizio di Robilant
President RobilantAssociati

Edoardo Andreoli
Corporate Member Studio Chiomenti

Paolo Anselmi
Vice-President GFK Eurisko

Marco Fanfani
Ceo TBWA Italia

Matteo Farneti
Founder Milano Forward

Andrea Illy
President Fondazione Altagamma
Ceo Illycaffè

Giovanni Lanzone
Journalist and sociologist

Diego Visconti
President Fondazione Accenture

PRESIDENT’S COUNCIL

Maurizio di Robilant
President 

Giovanni Lanzone
Secretary General

Alessia del Corona
Director

Paolo Anselmi
Advisor

François de Brabant
Advisor

BOARD OF AUDITORS

Luca Guarna
Auditor

ADVISORY BOARD

Elena Sisti
Coordinator 

Lodovico Benvenuti

Michele Brunello

Manuela Cedermas

Beatrice Costa

Chiara Pasqualetti Johnson

Marco Percoco

Fulvia Ramogida

Viola Romoli

Federica Sala

Simple Flair

TECHNICAL PARTNERS

Facebook

Fondazione Italiana Accenture

GFK Eurisko

Mondo Mostre

Nielsen 

Prometeia

RobilantAssociati

A country’s future is marked by the strength and credibility of its reputation. Building this reputation requires a clear, unique Competitive Identity. When we think of the United States, Germany or Switzerland, we immediately associate them with a clearly defined character that is expressed in every aspect of life in that country: the “American dream”, “German quality”, “Swiss precision”.

Italy’s defining characteristic is Beauty. For Italians, beauty has a value that goes far beyond the mere aesthetic sense and is indeed an unalterable part of their identity-defining heritage. It is history, culture and territory, but also scientific research and cutting-edge technology, product quality and design creativity, a rich agricultural and food heritage, manufacturing excellence and a talent for building empathetic relationships. A unique plurality that forms the base of the “lifestyle” envied all the world over.

The Foundation sees this way of understanding beauty as the ideal natural differentiating characteristic for relaunching Italy. Harnessing this characteristic, Italy can return to a position of growth, provided that it transforms its potential into a strategic resource for creating jobs, fostering development and achieving prosperity.

The Foundation’s goal is to position Italy in the world through the definition and communication of its Competitive Identity, expressed in terms of its unique and positioning quality, beauty.

The Foundation’s mission is to attract public and private resources for financing projects devoted to the valorisation and promotion of Italian beauty in the form of the country’s cultural, artistic, monumental, landscape, agricultural and food heritage.

Specifically, the Foundation identifies, supports and fosters the growth of strong, existing entities that need to complete the last mile “before success”, and so put the finishing touches on their branding and communication strategy towards achieving the visibility necessary for launching and circulating their projects.

OUR DEFINITION OF BEAUTY

ITALIAN BEAUTY IS UNIVERSAL
Taking the human being as its centre of gravity, Italian beauty gives shape to the themes and emotions that have always touched people’s lives. It is capable of speaking to everyone and lends itself naturally to becoming shared culture.

ITALIAN BEAUTY IS BALANCE
In Italy, the ideal of harmony is both an aesthetic canon and a modus vivendi. On the aesthetic front, it is the search for serene, composed balance characteristic of all significant Italian production (artistic and otherwise), thanks to the masterful elimination of all harshness and disproportion. As for daily life, it is the natural inclination towards a lifestyle that harmoniously integrates actions, relationships and pleasures.

ITALIAN BEAUTY IS US
Italy is distinguished for the ubiquity of beauty. It is public, open and available to all. It becomes generative when its influence changes human relations and multiplies positive interactions, thus improving community life.

BEAUTIFUL, AND THEREFORE RIGHT
What is beautiful is naturally right. “It immediately makes the world a better place without requiring a crusade against evil.” It stands out against an open sky; it is for everyone. The most extraordinary proof of this is Italy’s artistic heritage, which brings joy to the lives of everyone who walks by it, each and every day.

BEAUTIFUL, AND THEREFORE TRUE
What is beautiful is forever true. It performs universal functions, giving voice to messages that speak to us all and in which we each find our own answers and pleasure.

ITALIAN BEAUTY IS PLURAL
From the political and cultural polycentrism at the root of autonomous and original regional identities that still distinguish Italian cities to the morphological variety of our landscapes and the range of flavours in our cuisine. Italy has a thousand faces, a place where multiplicity finds its natural home and produces richness. A richness that we have a duty to preserve, so that it will also bring joy to our children’s lives.

BEAUTIFUL AND GOOD, AND THEREFORE WELL MADE
The Italian Renaissance was not just a period of dazzling splendour, but also a form of culture that remains alive in Italy today, generating beauty as synthesis of human virtue and formal perfection. Ethics and Aesthetics are two sides of the same quality: excellence. The standard bearers of Italian quality are businesses active in a vast range of industries, from agriculture and food to furniture, mechanics and fashion. A typically Italian proclivity that needs to be fully exploited through support, expansion and communication.

ITALIAN BEAUTY IS EVERYDAY
“Man is the measure of all things” remains an anchor for Italy’s top production, uniquely capable of finding the greatness in the little things (an espresso, an aperitif, etc.) and making them shine. It is this everyday excellence that has enamoured the world.

ITALIAN BEAUTY IS PRAGMATIC
It is a benevolent, deliberate form of beauty, focused on improving quality of life. Its concrete nature can count on a capital of invaluable expertise, rooted in the territory, updated and given new life by research and innovation, a strategic resource key to all of Italy’s quality production.

ITALIAN BEAUTY IS GENEROUS
From the patronage that transformed the courts of the past into culturally open and emancipated spaces to the commitment of today’s most representative Italian businesses to local communities and the territory. Constant dialogue and partnership between businesses, institutions and the territory are always of increasing importance to Italy’s future.

OUR NAMES FOR BEAUTY

HOSPITALITY, SOLIDARITY AND EMPATHY
An open, welcoming country that reigns supreme worldwide for aid work and a warmly generous people with a rare talent for sharing emotions and feelings.

TERRITORY, ARCHAEOLOGY AND LANDSCAPE
A geographically rich country, with natural panoramas running from the Dolomites to Etna, from the Val D’Orcia to Gennargentu and from the Venetian Lagoon to the Maddalena Archipelago. Brimming with some of the world’s most important archaeological remains and unique, highly diverse landscapes, most of which shaped by widespread and ancient human transformation.

ART, CULTURE AND ENTERTAINMENT
The country of the city state and the thousand capitals, inheritor of the world’s most important artistic, cultural, architectural and monumental heritage, with a superlative literary, musical, opera and film tradition and a vast network of historic events connected to local culture, breathtaking arenas and theatres, the best restoration schools, and the list goes on.

TALENT, PASSION AND QUALITY
From Cellini and Leonardo to Raphael and Bernini, from the Renaissance workshops to the businesses of today: a talented country with a passion for know-how, guided by a tireless search for manufacturing quality and creative passion in the design and production of goods and services.

DESIGN, INGENUITY AND INNOVATION
fine craftsmanship and design as the secret weapons in the array of fields in which it excels, not just the famed fashion, food, automation/mechanics, furniture/design, but also technological and biomedical research, mechanical technology and navigation, all with a peerless talent for updating the “classic”.

AGRICULTURE, CUISINE AND BIODIVERSITY
The physical conformation and beneficial influx of nitre gifted to Italy by its surrounding seas make the country a peerless exemplar of agricultural and food biodiversity and manufacturer of highly distinctive products. Not to mention an infinity of food and wine offerings tied to local traditions and culture, making the Italian approach to food perhaps the most celebrated in the world.

1. Spread awareness of the cultural, social and economic potential of being the “Home of Beauty”, launching projects and initiatives aimed to generate the participation and involvement of the whole country.

2. Support culture through a funding programme for projects and activities devoted to valorising beauty in Italy. In particular, the Foundation finances activities relative to the communication, promotion and branding of projects in the areas of tourism, art, culture, landscape protection and educational programmes for schools.

3. Restore centrality to the role of private and public enterprise, large and small, towards supporting and participating in the Foundation’s projects, taking an active, leading position in the country’s relaunch.

4. Stimulate institutions and governments to support Italy’s Competitive Identity and implement economic and social development policies consistent with its promise.

5. Unite, by means of a digital [redazione], those committed to valorising Italy’s beauty and create innovative partnerships between them and businesses towards developing new projects supporting the Competitive Identity.

STATUTE
FONDAZIONE ITALIA PATRIA DELLA BELLEZZA

Article 1
1.The Foundation

“ITALIA PATRIA DELLA BELLEZZA”

with offices in Milan, in via Vigevano 41, was constituted by Maurizio Nicolis Di Robilant in partnership with Giovanni Lanzone, Matteo Farneti, Marco Fanfani, Paolo Anselmi, Diego Maria Visconti, Andrea Illy and Edoardo Andreoli.
2. Delegations and offices may be constituted in Italy and abroad in order to carry out, secondarily and instrumentally with respect to the Foundation’s aims, promotional and development activity as well as increase the Foundation’s support network of national and international relationships.
3. The Foundation is a not-for-profit and may not distribute profits.

Article 2
Foundation Aims

  1. The Foundation is a not-for-profit and exclusively committed to promoting aims of public use in the area of the general valorisation of Italy, such as
    1. carrying out and promoting study, research and documentation of significant cultural and artistic value;
    2. training, educating and instructing the population with an eye towards defending Italy’s artistic, monumental, cultural and environmental heritage;
    3. protecting and valorising nature and the environment, excluding the usual collection and recycling of special, dangerous and city waste as per Article 7 of Legislative Decree 5 February 1997, no. 22;
    4. the activity of the general valorisation of Italy consists, in particular, in:
      1. promoting, fostering, uniting and spreading initiatives for the relaunch, in Italy and abroad, of the country’s image through the broader valorisation of its cultural, touristic and production sectors;
      2. spreading greater awareness among Italians of the country’s heritage of beauty;
      3. promoting the education of children and adolescents, including through the circulation of and familiarity with new computer tools, in order to contribute to their training, instruction and culture in connection to Italy’s heritage of beauty;
      4. fostering and promoting opportunities for interaction and dialogue between private entrepreneurs, public institutions, academic and scientific institutions, foundations and associations, professionals and the community at large to develop shared strategies for valorising Italy and defending and relaunching its artistic, cultural and environmental heritage.

Article 3
Instrumental, Secondary and Connected Activities
Towards the achievement of its aims, the Foundation may, among other things:

  1. administer and manage assets in its possession, whether as owner, lessor or bailee;
  2. share in public and private associations, foundations, organisations and institutions the activity of which its directly related to the pursuit of the Foundation’s aims as cited above in Article 2; the Foundation may, as it sees fit, contribute to the constitution of such bodies;
  3. constitute or share in companies that instrumentally and exclusively carry out activity directed towards pursuing the statutory aims;
  4. promote and organise seminars, training courses, events, conferences and meetings, publishing the relative acts or documentation, and any initiative suited to favouring organised contact between the Foundation, national and international specialists and bodies, the relative staff and the public;
  5. directly or indirectly manage spaces used for the aims cited above in Article 2;
  6. draw up agreements for entrusting part of the activity to third parties;
  7. institute prizes and scholarships;
  8. carry out, secondarily and instrumentally with respect to the pursuit of the institutional aims, commercial activity, including in connection with the publishing industry, in conformity with current law, and audiovisual aids in general;
  9. carry out fund raising activity aimed to support the Foundation’s activities and projects, using all available means, including possible publications aimed to educate, raise awareness among and inform people about the Foundation’s aims;
  10. carry out any other appropriate activity, which is to say activity that supports pursuit of the institutional aims.

Article 4
Vigilance
The competent authorities monitor the Foundation’s activities in conformity with the Civil Code and relevant special legislation
materia.

Article 5
Assets
The Foundation’s assets comprise:

  • the endowment fund;
  • monetary gifts, gifts of movables, immovables and other benefits;
  • movables and immovables that come to the Foundation in any way, including those acquired by same in accordance with the norms of the present Statute;
  • donations made by organisations or private parties for the express purpose of increasing the Foundation’s assets;
  • the unused part of revenue possibly earmarked for increasing the Foundation’s assets;
  • contributions to the Foundation’s assets from the European Union, the Italian State, regional organisations and other public bodies.

Article 6
Operations Fund

  1. The Foundation’s operations fund comprises:
    • revenue and income deriving from the Foundation’s assets and activity;
    • donations and bequests that are not expressly earmarked for the Foundation’s assets;
    • other contributions, in any form, from the state, regional bodies or other public bodies, or from private individuals, natural persons, corporate bodies or organisations;
    • revenue from secondary, instrumental and connected institutional activities.
  2. The Foundation’s income and resources will be used for the functioning of the Foundation itself and the realisation of its aims.

Article 7
Fiscal Year

  1. The fiscal year begins on 1 January and ends on 31 December of each year. By 30 April of each year, the president approves the final balance for the year that ended the previous 31 December. When special circumstances require it, the president approves the final balance by 30 June.
  2. During the life of the Foundation, it is prohibited to distribute profits, surplus operating funds, other funds or reserves, unless the allocation or distribution is required by law.

Article 8
Foundation Governance

  • Foundation President
  • Advisory Board
  • Board of Auditors

Article 9
President

  1. The first President of the Foundation was appointed in the memorandum of association and will remain in office until his resignation. The subsequent President will be appointed by the outgoing President and so on in perpetuity. The President thus appointed will remain in office for five fiscal years and may be re-appointed for no more than one further consecutive term. If the outgoing President cannot or does not wish to appoint a successor, the Advisory Board shall see to the appointment.
  2. The President is the legal representative of the Foundation in dealings with third parties, [agisce e resiste avanti] this administrative or jurisdictional authority, appointing lawyers.
  3. The President handles relations with organisations, institutions, state agencies, private businesses and other bodies, including with the aim of forming partnerships and securing support for the Foundation’s individual initiatives.
  4. The President is in charge of the ordinary and extraordinary administration of the Foundation, defines its goals and programmes in observance of its aims and sees to its management.
  5. In particular, the President:
    – annually establishes the general lines of the Foundation’s activity, in conformity with the aims and activities cited above in Articles 2 and 3;
    – prepares and approves the final balance;
    – decides on the acceptance of inheritances, bequests and donations;
    – institutes the Advisory Board, pursuant to Article 10 of this statute;
    – appoints, when appropriate, a Secretary to support the President in the operational and administrative management of the Foundation, establishing the Secretary’s duties as well as the duration and nature of the position at the time of the appointment;
    – institutes, when necessary, committees and/or commissions, establishing their duties, number of members and modes of operation;
    – identifies, when appropriate, modes of participation and membership in the Foundation;
    – decides modifications to the statute;
    – decides on the proposal to the competent authority for the dissolution of the Foundation and devolution of its assets;
    – carries out all other duties assigned by the present statute.
     

Article 10
Advisory Board

  1. The Advisory Board is made up of a variable number of members, from a minimum of 3 (three) to a maximum of 11 (eleven), appointed by the President and selected in view of their usefulness and prestige for the Foundation. The appointed members will remain in office for five fiscal years and may be re-appointed.
  2. The following may participate as guests in the Advisory Board: the Secretary, where appointed, the Chartered Accountant and the members of the various departments and/or any instituted advisory committees.
  3. The Advisory Board is an institutional body that discusses and analyses the Foundation’s activity and proposes new initiatives and assessments, with the aim of fostering the broadest possible sharing of the Foundation’s directions and gathering all contributions of use to the pursuit of the Foundation’s aims.
  4. The Advisory Board is also presented with the Foundation’s activities and lines of development as well as its goals and programmes. Towards this end, the Advisory Board may formulate proposals and advisory opinions.
  5. The Advisory Board also appoints the Chartered Accountant, pursuant to Article 11.
  6. The Advisory Board is convened by the President, using any appropriate means that provide proof of receipt, and its meetings are valid independent of how many members are present. The meetings are presided over by the President of the Foundation. Votes are decided by a simple majority; in the case of a tie, the vote of the President is determinant.

Article 11
Chartered Accountant

  1. The Chartered Accountant is appointed by the Advisory Board and selected from among those listed on the register of Chartered Accountants. If the Advisory Board, for whatever reason, does not proceed with this appointment, it will be made, upon the President’s request, by the President of the Ordine dei Dottori Commercialisti, Milan.
  2. The Chartered Accountant ensures that the account books are kept up to date, examines the budget proposals, drawing up special reports, and carries out cash inspections.
  3. The Chartered Accountant may participate, without the right to vote, in the meetings of the Advisory Board.
  4. The Chartered Accountant remains in office for five fiscal years and may be re-appointed.

Article 12
Dissolution

  1. In the case of the dissolution of the Foundation, its assets will be transferred, with a resolution by the President, who will also appoint the liquidator, to a different organisation with similar aims or for purposes of public use.
  2. Upon the dissolution of the Foundation, the assets entrusted to it with authorisation for use, in bailment or any other form of concession shall be returned to the granting subjects.

Article 13
Reference Clause

  1. Anything not covered by the present statute is subject to the Italian Civil Code and current regulations.

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