Our logo story with a Pavarotti jingle

For Italians, beauty has a value that goes far beyond the mere aesthetic sense and is indeed an unalterable part of their identity-defining heritage. It is history, culture and territory, but also scientific research and cutting-edge technology, product quality and design creativity, a rich agricultural and food heritage, manufacturing excellence and a talent for building empathetic relationships. A unique plurality that forms the base of the “lifestyle” envied all the world over.

Video © Fondazione Italia Patria della Bellezza

Thanks to:

RobilantAssociati – Creative Direction

Music and Musical arrangements: Michele Centonze

Production: Stefano Agabio