Nascent adopts Parco Archeologico Monte Bibele – Archeologia del Rito
Nascent is an agency of international calibre that has been working with brand innovation & digital design in Milan for more than 15 years, across the sectors of design, entertainment, fashion, lifestyle, luxury and technology. “Following an in-house contest at the agency, we decided to join the Foundation’s initiative and adopt the “Archaeology of the Ritual” project. We believe it is a perfect example of beauty, of an Italian attraction unknown to most people, but which should be promoted and enhanced. Our contribution then will be to create a true destination brand”, says Massimiliano Bosio, CEO of Nascent.
Archaeology of the Ritual is a promotion and communication project for the Monte Bibele Archaeological Park. The Beauty of the artefacts preserved in the Monterenzio museum setting blends with the Beauty of the area’s landscape, natural and geomorphological features – a veritable “online” archaeological park which represents a new model for learning about, managing and benefitting from the history of the Apennine cultural landscape.