The Foundation runs a funding programme focused on supporting projects and activities that valorise beauty in Italy.
The projects may be in the areas of tourism, art, culture, care for the landscape and educational programmes for schools.

In particular, the Foundation funds activities relative to communication, promotion and branding.
The Foundation draws on the decades-long experience of its founder and members in the field of communication to meet the need for the strategic communication of cultural projects in Italy.

The Foundation aims to concentrate on the last mile. In particular, the Foundation secures and allocates resources for existing projects that lack the final step needed for becoming competitive.
A last furlong before success, and so a contribution to strategic communication, branding and awareness, with the goal of helping strong existing entities grow and spreading awareness of the strategic role of communication.

Applications will be accepted until December 15th 2020.

The winning projects will be communicated February 10th 2021.