About us

The Fondazione Italia Patria della Bellezza is rooted in a project for the relaunch of Italy’s Competitive Identity. Maurizio di Robilant began developing the idea in 2013, gathering together a group of partners who shared his vision and committed to laying the foundations for bringing it to fruition. The Foundation was set up officially with a notarial act on 10 July 2014. In the months that followed, a number of not-for-profit associations and foundations also became involved, becoming promoters and making a critical contribution to its start up and initiation of its activity.


Maurizio di Robilant, Giovanni Lanzone, Matteo Farneti, Marco Fanfani, Paolo Anselmi, Diego Maria Visconti, Andrea Illy, Edoardo Andreoli