About us

The Fondazione Italia Patria della Bellezza is rooted in a project for the relaunch of Italy’s Competitive Identity. Maurizio di Robilant began developing the idea in 2013, gathering together a group of partners who shared his vision and committed to laying the foundations for bringing it to fruition. The Foundation was set up officially with a notarial act on 10 July 2014. In the months that followed, a number of not-for-profit associations and foundations also became involved, becoming promoters and making a critical contribution to its start up and initiation of its activity.

Maurizio di Robilant


Alessia del Corona Borgia


Giovanni Lanzone

Secretary General and Advisor

Paolo Anselmi


François de Brabant


Elena Sisti

Coordinator Advisory Board

Ludovico Benvenuti

Managing Director of the European Office of IFPI

Michele Brunello

Architect, Designer and Curator

Manuela Cedarmas

Senior portfolio manager, head of ESG and Impact Investing at Investcorp-Tages

Chiara Pasqualetti Johnson 

Journalist and art historian

Marco Percoco 

Associate Professor and Director of GREEN

Mario Pitto

Founder Nordwand srl

Fulvia Ramogida 

Exhibition Specialist

Viola Romoli

Art Historian and Curator

Federica Sala

Curator & Design Advisor

Simple Flair


Federica Greppi

Operational Secretariat

Anna Nosari e Federica Camilla Quaglia

Press and Communication Office

Luca Guarna



Maurizio di Robilant, Giovanni Lanzone, Matteo Farneti, Marco Fanfani, Paolo Anselmi, Diego Maria Visconti, Andrea Illy, Edoardo Andreoli