Reflektor adopts La Capitolare

Founded in 2016 by Martina Profumo and Michele Morosi, Reflektor is a branding and innovation agency based in Milan. Reflektor helps the client in the strategy and positioning phases, and develops new brand identities, as well as creative projects based on the fundamental values of the brand. Adopting a “brand-focused” approach that sees Strategy, Design and Innovation as disciplines in continuous dialogue, Reflektor has worked for big and small brands, with different languages and styles. Since 2020 Reflektor is member of FFForward, a collective distributed agency based in London focused on design and innovation.

One of our new communication sponsors for the year 2022, Reflektor has decided to adopt the project promoted by the Fondazione Biblioteca Capitolare in Verona called La Capitolare. Progetto di Brand Identity della Biblioteca più antica del mondo ancora in attività (La Capitolare. Project of Brand Identity for the oldest and still functioning library in the world). The foundation’s aim is to develop a hybrid model of library-museum, in which the virtual components can coexist with the physical reality of the library, complementing each other to fully promote the heritage of the Library, the Archive and the Museum. One of the foundation’s goals is to create a valuable Brand Identity, that could fully showcase the institution, create an institutional value at an international level and that could reconnect it to the territory while transforming it once again in the scientific and production research hub that it has been for centuries.

 

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