White Lady adopts Le Vie dei Medici

White Lady is a communication agency specialized in Media Relation and Digital PR. New entry in this year’s call, White Lady has decided to adopt two projects from those that participated.

The second project they chose is Le vie dei Medici, an open air museum sponsored by the municipality of Cerreto Guidi in Tuscany. The project is aimed at the enhancement of the Medicean itineraries which make up the competitive identity of Tuscany. Born in 2004 with exchanges within schools, the project has soon drown the attention of institutions and associations thus creating a network widespread throughout Tuscany and Romagna but with an international prospective. The project’s three core concepts are universal value of the cultural heritage, participation and integration and following these values its aim is to reach a new Tuscan Renaissance.